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These four trends are shaping the gun industry
  + stars: | 2023-08-27 | by ( Stefan Sykes | ) www.cnbc.com   time to read: +7 min
Here are four trends that are shaping the gun industry today:Market normalizationSeveral companies in the gun market are slowing down production and slashing prices as they combat material cost increases and waning demand for their weapons. Gun sales typically see a spike during presidential elections, Dionisio added. Investors in Biofire include venture capitalist Ron Conway and Peter Thiel's Founders Fund Biofire's smart gun comes as gun manufacturers increasingly look for different materials and technologies to make their products more appealing to consumers. "Smart guns can ensure that guns are accessible by their owners and no one else," said Nick Suplina, senior vice president for law and policy at Everytown, who has tested Biofire's smart gun. First-time gun purchasers during the pandemic, according to the study, were younger than previous, pre-pandemic U.S. gun owners.
Persons: Spencer Platt, Smith, Sturm, NSSF, Rommel Dionisio, Mark Smith, Christopher J, Killoy, Capital's Dionisio, Dionisio, Kai Kloepfer, Kloepfer, Biofire, they'll, Ron Conway, Peter Thiel's, Mark Oliva, Oliva, Nick Suplina, Matthew Miller, NORC, NSSF's Oliva Organizations: Getty, Wesson, Ruger, Company, Smith, Shooting Sports, Aegis Capital, CNBC, Smith & Wesson, Ruger & Company, Fund, Shooting Sports Foundation, Gun Safety, University of Chicago, America Locations: Monroe , Pennsylvania, U.S, Biofire, it's
American Outdoor Brands and Vista Outdoor have reported weaker sales in their shooting categories of late. But the past year has seen gun sales fall precipitously as demand wanes. Sturm, Ruger & Company did not immediately respond to CNBC's request for comment. Other major gun companies including American Outdoor Brands and Vista Outdoor, which purchased Remington Ammunition out of bankruptcy in late 2020, are seeing similar declines in gun sales. Vista Outdoor reported a sales decline of 4% to $432 million for its sporting products, which includes its Remington acquisition.
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